After a 15 year career in Banking and Finance, in 2015 Sinéad established one of Ireland’s first dedicated agencies for Digital Influencer Marketing. Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers. Irish Blogger Agency is a web platform powered by Mikz Alliance that allows brands to collaborate with online influencers and social media content creators.
Since 2013 Sinéad has been immersed in digital marketing and the blogging Industry running her own Fashion, Beauty & Lifestyle Blog and founder of the highly successful Blogger Network called Into The West Blogger Network in 2014. Sinéad seen first hand the power of influencers combined with the gap in the marketing for a dedicated Digital Influencer Agency and late 2015 Irish Blogger Agency was born. Complimenting Irish Blogger Agency Sinéad also owns Mini Media which focuses on delivering Digital Marketing and Social Media Solutions as well as Web Design for small to medium size businesses.
Over the years Sinéad has implemented successful influencer marketing strategies and campaigns with a broad range of brands within the beauty, hospitality, retail, food, lifestyle and financial services industries. Being nominated as finalist in the Accenture Digital Media Awards 2016 in the category Best Brand / Company Using Digital and receiving an Award in 2017 for Outstanding Contribution to Irish Blogging by the Waverley Academy has been a few of Sinéad’s key highlights to date.
How to Build a Relationship With Influencers